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Mindshare wins at AMMA awards in Belgium

Mindshare Belgium stole the limelight at the Annual Masters of Media Awards with a record haul of five wins – the most ever for a media agency.

The team won three gold and two bronze medals for multiple clients.

Unilever deodorant brand Axe received a gold medal in Best Mix of Digital Media and a bronze one in Best Creative Media Use for its use of Shazam to give a TV campaign more depth.

Also in Best Mix of Digital Media Mindshare Belgium received a bronze for work for the bank KBC, with a campaign that managed to get social engagement with their youngest users through an effective digital strategy.

Mindshare Belgium completed its sweep with gold in Best Use of Search Marketing for soup brand Knorr – using search engine marketing to install a new habit and consumption moment: using soup as an ingredient to cook delicious meals.

The fifth award was won by Bert Callens, Mindshare’s youngest Media Planner, who impressed the jury with a fictitious case around Advocates Without Borders. His refreshing approach got him a golden AMMA for High Potential Talent.

For more information please contact: Gino Baeck, CEO Mindshare Belgium: gino.baeck@mindshareworld.com | +32 2 678 25 22