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Hasselblad Appoints Mindshare to Global Media Account

Mindshare Luxury, the specialist unit of the global media agency network, has been appointed by photography brand Hasselblad to its global media account.

The appointment is centred on Hasselblad’s latest models - the Lunar and H5D - and helping the brand to connect with the existing and emerging global luxury/high net worth target audience across all forms of media.

Hasselblad has a heritage of over 50 years of crafting high quality cameras and its equipment has been used everywhere from war zones to the surface of the moon.

Michele Channer, Hasselblad International Sales & Marketing Director said: "Hasselblad is an iconic brand, famous for creating the world’s most advanced medium format camera system. Now we are moving into new market segments with the global launch of Lunar - an ‘ultimate luxury’ camera for discerning consumers who demand the finest quality in everything they purchase. For this important launch we sought guidance from a global media network with an outstanding pedigree and an encyclopaedic knowledge of our target media across borders. We need the bespoke expertise Mindshare can provide to help us grow our market share in these new and exciting areas.  This award-winning agency openly states it is in business to help make brands more famous and more profitable. We look forward to benefiting from that laudable ambition."

Charlotte Day, Partner,  Mindshare Luxury said: “We are thrilled to have the opportunity to work with a truly iconic brand like Hasselblad. We welcome the opportunity to pursue interesting partnership and content opportunities given the brands rich heritage and luxury DNA."

The Hasselblad account builds on Mindshare Luxury’s existing portfolio of clients including Rolex, Tudor, Belstaff and Forevermark.