Killing The Kardashians: When ‘Choice’ Is Supplanted By Laziness
We woke yesterday to this headline news - a book based on the murders of the entire Kardashian family is apparently being hotly contested for a movie release by Hollywood. This is not news that would trouble us on an average day, except that the inspiration for the book Killing Kardashian, by John Jetson Tache, is none other than revenge for said family ruining TV.
With today’s choice of channels, video sites, publishers, radio stations, newspapers and magazines, it appears that Mr. Tache has been unable to avoid the Kardashians. There is no doubt the family is a modern cultural phenomenon, but they are not the first and won’t be the last to dominate airwaves, social feeds and column inches. And yet they are still avoidable, if you choose to. So surely in this instance Mr. Tache is simply suffering from laziness?
We have fantastically rich content across all forms of media… nature, history, drama, comedy, lifestyle, politics, sport, music and yes celebrity entertainment. So while behavioural scientists still debate whether choice overload is real or not, sometimes you just need to put in a bit more effort to find what you’re looking for, and not simply surf the popular wave.
When it comes to brand marketing we preach accessibility, making it easy for people to find your content. Many brands would love to be able to produce content that got consumed in the frenzied way we soak up Kardashian boyfriends and faux pas - the trick is to do so without becoming annoying, actively avoided or the lazy man’s choice!
Often the best enjoyment comes from content we uncover. So maybe leaving a trail of breadcrumbs means we’ll find people who exercise choice. They’re the ones worth the effort, not those who blame the ruination of TV on an inability to change channel.
Of course the ultimate irony for Mr. Tache is that the Kardashians could now kill it at the box office too!