A look at how advertising can be more effective when you take into account your audiences mood. To reach your audience in a positive, relaxed state ensure you have some advertising presence on AV channels from 6pm onwards.
We love adaptive marketing here at Mindshare, so when our friends at QMP Publicis called on a wet and windy Valentine’s Eve to say they had an amazing creative idea that they wanted to go live within 18hrs on the streets (Transvisions @ Connolly, Pearse, Heuston and Busaras) as well across Video on Demand, who were we to say no?
Associated News have launched Evoke.ie. A showbiz, fashion, food and beauty site, the content draws on the expertise of journalists within the publishing house, providing constant updates 100% relevant to the Irish consumer.
The first released SIMI figures are very promising and are showing a 30%+ lift in car sales compared to last January. This will be the first time since 2010 we have seen significant positive growth in the car market.
The latest Rajar figures released in the UK today show that weekly radio listenership is at 91% of the UK population, which is a 1% increase on this time last year. While BBC continues to dominate UK radio with 55.2% share of hours versus the 42.1% with commercial radio.
Channel 4 & Group M Ireland have collaborated to create a special US themed break for the Superbowl on C4 on Sunday Night. The opening break (2240) will feature some of America’s most famous exports: Domino’s Pizza, Coca-Cola, Cheerios & Ford.
Sky Sports 3 and Sky Sports 4 to be opted out. Sky will be adding to its large selection of channels opted out which already includes the likes of Sky1, Sky Atlantic, MTV, Dave, Sky Sports 1 & 2, Sky News, Discovery and Nickelodeon.
Mindshare's summary of the JNLR results for January 2014.The new JNLR report shows us that 83% of the Irish population are tuning in on a daily basis, listening for approximately 4 hours per day. Some interesting facts taken from the latest survey tell us that 85% of listeners say radio keeps them up to date and entertained.
The latest television ‘event’ came to an end last night with the finale of 4 part drama Amber. It has grown it’s audience nightly since Sunday, and last night an average of 813,000 tuned in to find out what happened to Amber. Viewership peaked at 903,000 at 22.07 (average 26 HKW TVRs, peaking at 30 ratings)
"Amber" a four part series created by RTE hit our screens on Sunday night telling the story of a missing teenage girl in Dublin. After just two episodes, the show has proven to be a hit with more and more viewers tuning in to follow the mysterious search for this young girl.
We have taken a look at the most viewed TV commercials of 2013 on YouTube. Unfortunately there is no magic formula to make a video or advert go viral but judging from this list, including babies and fast cars into your creative will help you on your way!
Welcome to the Future of 2014 – our annual booklet of thought pieces of what to expect from the year ahead, written by the Mindshare Ireland team. The theme of the articles is all about being adaptive. In the fast moving world of media that we find ourselves in today, we need to be adaptive in how and when we communicate to consumers.
1. Total number of spots The number of spots bought on commercially available TV channels in the Republic of Ireland in 2013 was5,612,384, a 21% increase on 2012 2. Amounting to The duration of these spots amounted to 143,592,980 seconds or 2,393,216 minutes 3. Top programmes of 2013 The Top Programmes in 2013 show a similar picture to 2012,...
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