Blog

Are We All Emotionally Weak?

Are We All Emotionally Weak?

News | Posted 6th December 2013

Advertisements are continuously being positioned to promote products capable of satisfying any need we may have – from chocolate and alcohol to soap and water. But are we that easily persuaded? It seems so.

M&S Adding A Little Sparkle To Your Morning Commute!

M&S Adding A Little Sparkle To Your Morning Commute!

News | Posted 5th December 2013

You may have noticed your daily Metro Herald is a little more festive this morning – a glossy wrap for M&S was made even better by adding some sparkle!

Lyons Pause Ads – Best Innovative Use Of Technology At The 2013 Eircom Spiders

Lyons Pause Ads – Best Innovative Use Of Technology At...

News | Posted 4th December 2013

This year’s Eircom Spiders was a great night for Mindshare and the Unilever Ireland team. We won an Eircom Spider for Innovative Use of Technology in Digital Marketing for our work on Lyons Tea!

The Late Late Toy Show Back Again!

The Late Late Toy Show Back Again!

News | Posted 2nd December 2013

Friday night saw the transmission of the annual extravaganza that is The Late Late Toy Show! Based on overnight data, the show averaged 1.39 million viewers – with 99% watching it live.

The Power Of Press

The Power Of Press

News | Posted 30th April 2013

There has been several press initiatives recently really trying to drive home the message that press is strong and resilient in a challenging marketplace. One event is the new NNI initiative – the ‘Power of Press’ (POP).

Twitter Driving Word-Of-Mouth And Sales

Twitter Driving Word-Of-Mouth And Sales

News | Posted 29th April 2013

The potential Twitter holds is unrivalled and there exists openings for brands to build lasting relationships and sales which with an accurate strategy in place will only go from strength to strength.

Does The Acquisition of Bravo Put JCDecaux In The Driving Seat?

Does The Acquisition of Bravo Put JCDecaux In The Driving...

News | Posted 25th April 2013

JCDecaux Ireland have announced the purchase of locally owned Bravo Outdoor Advertising Ltd. for an undisclosed sum.

Digital Social Marketing Needs Investment

Digital Social Marketing Needs Investment

News | Posted 23rd April 2013

Digital social marketing is not easy – it takes investment of time, resource and money. That was the general consensus of the panel at this morning’s Image Women’s Networking Breakfast.

Rise Of The Tablet

Rise Of The Tablet

News | Posted 8th April 2013

According to TGI, Irish ownership of a tablet device is at 9% (Choices 4 TGI 2012), Future Foundation (Nov 2012) claims we’re at 21% ownership, while Red C research has 16% ownership. IAB (July 2012) research found 12% of Irish people go online using a tablet device.

Celebrations as Irish Media Awards Recognises Best Work From The Industry

Celebrations as Irish Media Awards Recognises Best Work...

News | Posted 5th April 2013

Last night over 700 media industry representatives packed themselves into the Burlington Hotel for a night of celebrations at The Irish Media Awards 2013. We are delighted that Mindshare was among those recognised, winning four awards.

Is live streaming the future of GAA?

Is live streaming the future of GAA?

News | Posted 28th March 2013

The first GAA match was streamed live on the internet by Armagh GAA. This was the Dr McKenna Cup encounter between Armagh and Tyrone. Armagh GAA organised the live stream of the game and it was met with widespread approval.

Why we should be Pro-active about Product Placement

Why we should be Pro-active about Product Placement

News | Posted 29th January 2013

What does the Irish market look like over 2 years after that code was published?

HMV & It’s Failed Attempt to Re-invent Itself

HMV & It’s Failed Attempt to Re-invent Itself

News | Posted 24th January 2013

The news that HMV has entered administration is a bit like hearing of the death of a much-loved elderly relative. You’ve known for ages it would happen but it’s still a shock when it finally does.

Rewind – a Look Back at the Irish TV Landscape in 2012

Rewind – a Look Back at the Irish TV Landscape in 2012

News | Posted 18th January 2013

2012 was a landmark year for the TV market. It was a year that saw RTÉ unveil their new trading model which came into effect in July. It also saw public consultations held on the proposed Children’s Code with the resulting HFSS rules due to come into effect this year.

Facebook takes on Search with Social Graph

Facebook takes on Search with Social Graph

News | Posted 16th January 2013

2012 wasn’t the best year for the social network site Facebook. Between the umpteen privacy issues, Instagram backlash and the IPO debacle, there wasn’t a lot of positive news to be reported.

TV Ratings Start Socialising

TV Ratings Start Socialising

News | Posted 14th January 2013

Twitter and Nielsen announced an exclusive agreement to create a ‘Nielsen Twitter TV rating’ in the US at the end of last year. They have pledged to deliver a syndicated-standard metric around the reach of TV conversation on Twitter, slated for commercial availability at the start of the autumn 2013 TV season.

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