Advertisements are continuously being positioned to promote products capable of satisfying any need we may have – from chocolate and alcohol to soap and water. But are we that easily persuaded? It seems so.
There has been several press initiatives recently really trying to drive home the message that press is strong and resilient in a challenging marketplace. One event is the new NNI initiative – the ‘Power of Press’ (POP).
According to TGI, Irish ownership of a tablet device is at 9% (Choices 4 TGI 2012), Future Foundation (Nov 2012) claims we’re at 21% ownership, while Red C research has 16% ownership. IAB (July 2012) research found 12% of Irish people go online using a tablet device.
Last night over 700 media industry representatives packed themselves into the Burlington Hotel for a night of celebrations at The Irish Media Awards 2013. We are delighted that Mindshare was among those recognised, winning four awards.
The first GAA match was streamed live on the internet by Armagh GAA. This was the Dr McKenna Cup encounter between Armagh and Tyrone. Armagh GAA organised the live stream of the game and it was met with widespread approval.
2012 was a landmark year for the TV market. It was a year that saw RTÉ unveil their new trading model which came into effect in July. It also saw public consultations held on the proposed Children’s Code with the resulting HFSS rules due to come into effect this year.
Twitter and Nielsen announced an exclusive agreement to create a ‘Nielsen Twitter TV rating’ in the US at the end of last year. They have pledged to deliver a syndicated-standard metric around the reach of TV conversation on Twitter, slated for commercial availability at the start of the autumn 2013 TV season.