Last week, Carlton Screen Advertising, a household name for many of us, rebranded as Wide Eye Media. The new look Wide Eye Media will look at targeting the 15-24 demographic which accounts for 13% of the total population but more significantly, 28% of all Irish cinemagoers.
Julian Lynch from iProspect and Ollie Smith from Mindshare represented the IAB Search council at the IAB Connect Conference in Dublin on the 20th of February. The presentation recognises the difficulties marketers have in telling brand stories during an increasingly random and non-linear purchase cycle.
Jill Robinson from Mindshare Ireland talks about the IAPI Doyenne award, and it's aim to promote women in the industry who have the ability to be future leaders. Her aim is to encourage other women in the advertising industry to enter this award in 2014.
The much anticipated 86th Academy Awards, commonly known as the Oscars to you and me, hit our screens this week and it certainly landed well with our Irish audience once again. There were 286,000 live viewers according to the overnight figures, and numbers peaked at 408,000 viewers at 22:39 on Monday night on RTE2.
As we entered January 2014, a more epic battle than ever ensued in the private health insurance industry. With consideration for renewal increasing at the beginning of the year, the health insurance marketplace becomes very competitive with each insurer battling to recruit and retain members. This, in turn, drives increased media activity.
Netflix and Comcast have struck an historic deal that will have far reaching implications on the distribution of content and the media business over the next decade. Netflix have paid Comcast to prioritize the streaming speeds of their content over other streaming sites.
Neil Prendeville is to leave Cork's 96 to join Red FM. March 31st is the start day for both Prendeville's new mid-morning show and KC’s new breakfast show on the station. These appointments indicate a clear determination from Red FM to be number one in the Cork market.
Facebook have completed the purchase of mobile messaging service WhatsApp for around $19 billion. Here we bring you the Mindshare view on this, kindly provided by our colleague Ciaran Norris, Chief Digital Officer, Mindshare Australia.
A look at how advertising can be more effective when you take into account your audiences mood. To reach your audience in a positive, relaxed state ensure you have some advertising presence on AV channels from 6pm onwards.
We love adaptive marketing here at Mindshare, so when our friends at QMP Publicis called on a wet and windy Valentine’s Eve to say they had an amazing creative idea that they wanted to go live within 18hrs on the streets (Transvisions @ Connolly, Pearse, Heuston and Busaras) as well across Video on Demand, who were we to say no?
Associated News have launched Evoke.ie. A showbiz, fashion, food and beauty site, the content draws on the expertise of journalists within the publishing house, providing constant updates 100% relevant to the Irish consumer.
The first released SIMI figures are very promising and are showing a 30%+ lift in car sales compared to last January. This will be the first time since 2010 we have seen significant positive growth in the car market.
The latest Rajar figures released in the UK today show that weekly radio listenership is at 91% of the UK population, which is a 1% increase on this time last year. While BBC continues to dominate UK radio with 55.2% share of hours versus the 42.1% with commercial radio.
Channel 4 & Group M Ireland have collaborated to create a special US themed break for the Superbowl on C4 on Sunday Night. The opening break (2240) will feature some of America’s most famous exports: Domino’s Pizza, Coca-Cola, Cheerios & Ford.
Sky Sports 3 and Sky Sports 4 to be opted out. Sky will be adding to its large selection of channels opted out which already includes the likes of Sky1, Sky Atlantic, MTV, Dave, Sky Sports 1 & 2, Sky News, Discovery and Nickelodeon.
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