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If Artificial Intelligence Is Not A Reflection Of You Then You Might Be A Vampire

If Artificial Intelligence Is Not A Reflection Of You...

News | Posted 22nd June 2017

Artificial Intelligence (AI) is here. At least that’s what our news feeds and blogs tell us. And we all find it incredible that we can now create technology that learns how we interact with one another and then in turn, can talk back to us in our very likeness. It’s also incredible that every time we set one of these bots live on social media it...

Mergers Reflect A Changing Media Eco-System

Mergers Reflect A Changing Media Eco-System

News | Posted 21st June 2017

The market, as we know it, is changing. While externally we are seeing massive shifts, internally too we are witnessing a time of amazing change. In the past two weeks we have seen news of two massive mergers within our group that reflect this wider market dynamic.  The merger between Maxus and MEC (http://www.campaignlive.co.uk/article/wpp...

Is Your Shopping Basket Empty?

Is Your Shopping Basket Empty?

News | Posted 20th June 2017

I have a challenge for you. Take your own website URL, or if you don’t have one, the site you visit most often and type it into Google’s mobile website speed testing tool. This tool gives you an assessment of how easily consumers can use your website performance on mobile, and suggestions on how to improve it. I’m guessing a number of you will...

Do You Even Influence?

Do You Even Influence?

News | Posted 15th June 2017

The term “Influencer” has been at the top of digital marketeers minds over the last number of years. Breaking it down, the act of using influential individuals to sell consumer goods and services is nothing new. Listen I’m still convinced I’m going to have a mane like Blake Livelys if I keep using L’Oréal (any day now!).  What is new is how...

#HashtagRevolution

#HashtagRevolution

News | Posted 1st June 2017

Origins of the hashtag Hashtags have become a part of life online, facilitating tagging of content on social media and blogging platforms. Think of it like a virtual library with no librarian - every time we post content with a #, we are helpfully categorising it into a hashtag archive, that is much easier to navigate than any Dewey Decimal...

Radio's Creativity Shines Bright

Radio's Creativity Shines Bright

News | Posted 25th May 2017

It was refreshing to see the entire Radio industry come together for last week’s #ChooseRadio event organised by the Independent Broadcasters of Ireland. Nothing was left in the closet as radio bosses spoke candidly on hot topics. The resounding theme was Digital- the challenges & equally the opportunities to brings to their business model....

Time for Humanity and Technology to Speak Easy

Time for Humanity and Technology to Speak Easy

News | Posted 22nd May 2017

Connected world – it’s a term we’ve talked a lot about for the last few years and something we are starting to adopt in our everyday lives. Whether controlling our heating system from our smartphones or measuring our health with wearable devices, what was once a futuristic idea has slowly seeped into reality. We are now seeing an evolution of...

Online Video: Going From Strength To Strength In 2017

Online Video: Going From Strength To Strength In 2017

News | Posted 2nd May 2017

It’s shaping up to be a very good year for online video with several key indicators showing it to be on a strong growth curve and consolidating its role in media campaigns. Firstly in GroupM’s Quarterly Tracker (Q1 2017) we have seen a 33% increase year on year for Adults 15+ accessing online players (RTE player, 3player etc.), with 16% now...

Killing The Kardashians: When ‘Choice’ Is Supplanted By Laziness

Killing The Kardashians: When ‘Choice’ Is Supplanted By...

News | Posted 28th April 2017

We woke yesterday to this headline news - a book based on the murders of the entire Kardashian family is apparently being hotly contested for a movie release by Hollywood. This is not news that would trouble us on an average day, except that the inspiration for the book Killing Kardashian, by John Jetson Tache, is none other than revenge for...

The power of storytelling

The power of storytelling

News | Posted 24th April 2017

Last Wednesday TV3 held a breakfast briefing in Fire Restaurant. As part of this, Tom Fishburne gave us a really interesting insight into being a marketoonist and how we should always bring our brand activations back to Storytelling.

A Real Page Turner; Physical Books More Popular than Ebooks

A Real Page Turner; Physical Books More Popular than Ebooks

News | Posted 3rd April 2017

Think about the last book that you bought? Was it a physical book or an ebook? Given the prevalence of digital technology in our lives, you would be forgiven to think that ebooks are well on the march of taking over physical books. But research by Nielsen show the opposite; UK ebook sales declined by 4% in 2016, while physical book sales...

What next for WhatsApp?

What next for WhatsApp?

News | Posted 3rd April 2017

Irish adults are using WhatsApp more than ever with 49% of them now using it daily according to the Group M Quarterly Media Tracker. There were 10% more users daily in December 2016 than in March.

POV - SXSWi 2017

POV - SXSWi 2017

News | Posted 20th March 2017

Austin’s SXSWi festival just wrapped: There were panels, interactive activations and galleries dedicated to the ever changing world of digital. From marketers to developers, publishers to neuroscientists, the festival had a diverse group of attendees. Below is our highlights.

What’s Next for Alexa?

What’s Next for Alexa?

News | Posted 13th March 2017

What’s Next for Alexa? Every day we are introduced to new technology and products that are set to be the next big thing and as consumers we continuously crave more. One such technology that is continuously developing and on the rise is that which is controlled by our voice. We have all met Apple’s Siri and have seen the small mic option on...

Truth And The Demise Of The Keyboard – A Review Of Dublin Tech Summit

Truth And The Demise Of The Keyboard – A Review Of Dublin...

News | Posted 23rd February 2017

Four short months after the Web Summit debuted in Lisbon, the Dublin Tech Summit rolled into the Convention Centre on the 15th and 16th of February.

Shake Up In Radio Land

Shake Up In Radio Land

News | Posted 3rd February 2017

The latest JNLR results are in and it can be said the Irish still love radio with 82% of adults listening daily with daily reach growing by 12,000. There has certainly been a shake-up in radio land in the last year, with changes to schedule and presenters across the national stations and the latest book is testament to that.

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