Facebook’s Express Wi-Fi in India

Facebook’s Express Wi-Fi in India

News | Posted 12th December 2016

Facebook has stated that it has more than 166 million monthly active users in India, and considers India to be one of its key markets after the US. However, many individuals in India are still unable to connect to the internet.

Virgin Media Announce New Plans for TV3, 3e and UTV Ireland

Virgin Media Announce New Plans for TV3, 3e and UTV Ireland

News | Posted 12th December 2016

The much anticipated plans for Virgin Media have been announced following their recent acquisition of UTV Ireland and how this would work with existing channels TV3 and 3e.

Is It The Year Of Podcasts?

Is It The Year Of Podcasts?

News | Posted 19th October 2016

Podcasts have been around since 2000 but were consumed by a niche audience. Fast forward to 2016 and it’s mainstream- it’s consumed by 382,000 of today’s mobile and audio-literate audience. (Source TGI) The primary device for listening is desktop /laptop with the smartphone a close second. (Source:The 7 stars and DAX)

Advertising Is Dead, Long Live Advertising

Advertising Is Dead, Long Live Advertising

News | Posted 18th October 2016

Advertising is Dead, Long Live Advertising was the theme given to agencies for this year’s annual IMJ Agency Issue. It immediately had me dusting off Tom Himpe’s 2006 book of the same name to give me some insight on the shifts in advertising that have taken place in the past ten years.

EAC Exam

EAC Exam

News | Posted 10th August 2016

The European Advertising Certificate (EAC) is a qualification for advertising professionals new to the industry. The aim of the course is to educate each student on the different facets of the advertising world beyond their day to day role.

Mindshare Media Games 2015

Mindshare Media Games 2015

News | Posted 9th July 2015

Yesterday Mindshare played host to approximately 200 colleagues and friends in Wanderers Rugby Club for our 2nd Media Games. The day was about not only celebrating Mindshare’s 16th birthday but about saying a big thank you to the media partners we work with every day.

Black Friday Shopping: Will it kick off in Ireland?

Black Friday Shopping: Will it kick off in Ireland?

News | Posted 29th October 2014

We look at the Black Friday shopping trend and where the opportunity may be for Irish brands to capitalise. We are seeing a growing awareness of Black Friday in Ireland, but are Irish retailers missing an opportunity to stand out from competitors?

Love Hate Is Back With A Bang

Love Hate Is Back With A Bang

News | Posted 6th October 2014

Love Hate has become an annual ratings winner since it began in 2010 and season 5 has been no exception. Donagh Humphrey's has taken a look at the latest figures and social media buzz.

Mobile Search – Forcing A Re-Evaluation Of KPIs

Mobile Search – Forcing A Re-Evaluation Of KPIs

News | Posted 8th July 2014

Online behaviour has changed over the last 18 months. With more site traffic coming from mobile and tablet, advertisers need to assess their online KPIs and adjust how they measure search performance so that they don't miss key opportunities to reach consumers.

#Freegreg – The Power of Social Media

#Freegreg – The Power of Social Media

News | Posted 23rd May 2014

Gemma looks at the power of social media in our latest blog post, and how it resulted in an unsuspecting company employee - Greg - winning a 2 week trip to Vegas, free toiletries and a VIP wardrobe for the lady in his life.

An All Spanish Affair Ready To Explode In Lisbon

An All Spanish Affair Ready To Explode In Lisbon

News | Posted 22nd May 2014

Michael looks at past Champions League finals, the TV ratings achieved and whether the switch of hosting the final on a Wednesday to Saturday has had an effect or if it really just comes down to whether a Premier League team are taking part.

Latest JNLR Figures- May 2014

Latest JNLR Figures- May 2014

News | Posted 2nd May 2014

The latest JNLR survey, released yesterday afternoon, showed us that 83% of the population are tuning in every day and listening for on average 3.9 hours per day. Radio continues to make people feel connected and part of the wider community.

A Hot Summer Ahead For Movie Fans

A Hot Summer Ahead For Movie Fans

News | Posted 1st May 2014

This summer promises a fantastic line up of films from all genres, bringing opportunities for brands to reach a broad range of audiences. Here we take a look at a few cinematic highlights we can look forward to in the coming months.

Spotify Ads: Can Brands Leverage The New Trend In Music?

Spotify Ads: Can Brands Leverage The New Trend In Music?

News | Posted 24th April 2014

We look at how brands can leverage Spotify to reach their target audience. Brands can though skate a dangerous line between having interruptive or engaging content. For a campaign to be successful the brand must aspire to be engaging and provide a good experience for Spotify users. This article looks at examples from Levi's, Clipper Tea and...

Breaking Through The Mundane

Breaking Through The Mundane

News | Posted 2nd April 2014

Understanding the consumer is key to a successful media campaign. We often disregard the real target audience and instead work to an idolised version of what we would like our consumer to be. We all need to go back to the basics, the truism that ‘we are all consumers’ and build our plans around this.

Outdoor Innovating To Increase Spend

Outdoor Innovating To Increase Spend

News | Posted 26th March 2014

After a pick-up in investment in 2013 in Outdoor advertising, the medium is seeing further investment from both supplier side, improving the quality of inventory, and advertisers seeing the advantage of outdoor investment on their media plans.

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