Blog

Adaptive Brands And Communications

Adaptive Brands And Communications

News | Posted 2nd October 2014

With consumers continuously exposed to so many brands and product offerings, the need for brands to stand out has become increasingly important. In order to cut through the clutter, brands now need to adapt traditional communication methods to ensure their message is engaging and will remain relevant to consumers.

Ireland's Reinvigorated Media Industry

Ireland's Reinvigorated Media Industry

News | Posted 8th May 2014

If recent investment into media in this country is a barometer, the temperature is rising. I've noticed a renewed energy behind many media suppliers.Perhaps it’s the onslaught of more competition and fragmentation in the marketplace but in any case, it’s welcomed with open arms.

A Hot Summer Ahead For Movie Fans

A Hot Summer Ahead For Movie Fans

News | Posted 1st May 2014

This summer promises a fantastic line up of films from all genres, bringing opportunities for brands to reach a broad range of audiences. Here we take a look at a few cinematic highlights we can look forward to in the coming months.

Is This The Re-Awakening Of Cinema Advertising?

Is This The Re-Awakening Of Cinema Advertising?

News | Posted 18th March 2014

Last week, Carlton Screen Advertising, a household name for many of us, rebranded as Wide Eye Media. The new look Wide Eye Media will look at targeting the 15-24 demographic which accounts for 13% of the total population but more significantly, 28% of all Irish cinemagoers.

2014 – The Year The Automotive Industry Bounced Back

2014 – The Year The Automotive Industry Bounced Back

News | Posted 11th February 2014

The first released SIMI figures are very promising and are showing a 30%+ lift in car sales compared to last January. This will be the first time since 2010 we have seen significant positive growth in the car market.