Speak to a female audience in an untapped, but meaningful way

Speak to a female audience in an untapped, but meaningful...

Homepage | Posted 23rd June 2017

Another productive day in Cannes! I had the unique opportunity to interview Anna Sullivan, VP at Gimlet. Gimlet is one of the premiere podcast partners in media, with veterans from NPR at their helm and their podcasts consistently ranking at the top of the iTunes charts, where most podcast listenership occurs. Having been in the industry for a...

#WomenNotObjects

#WomenNotObjects

Homepage | Posted 23rd June 2017

6 days have passed at Cannes Lions, it is still so crowded and it is still really hot!      Today, there was an amazing session at the Lumiere Theatre, which was called: “Creativity and Responsibility: Using Our Voices to Promote Gender Equality” moderated by Marc Pritchard (Chief Brand Officer, P&G) and the speakers were Tina Brown,...

#WomenNotObjects

6 days have passed at Cannes Lions, it is still so crowded and it is still really hot!      Today,...

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Diversity is not a trend, diversity is a value

Diversity is not a trend, diversity is a value

Homepage | Posted 22nd June 2017

Diversity is so rich and powefull! Day 5 of the festival. I attended many panels with speakers talking on diversity and gender equality. It seems to be a hot topic this year.  In the morning, I attended the session, “All Worth It: L’Oréal and Dame Helen Mirren Redefine Diversity” and it was really inspiring. Helen Mirren and Adrien Koskas were...

Holding up a mirror to consumers and culture

Holding up a mirror to consumers and culture

About | Posted 21st June 2017

While I attended a couple panels on artificial intelligence and machine learning today, the key moments of equality today came predominantly from the festival goers themselves. While there is a consistent balance of equal gender representation at the festival, I took extra note today during specific sessions as well as during meetings with tech...

Brands need to walk the walk

Brands need to walk the walk

Homepage | Posted 21st June 2017

With day 3 of Cannes Lions falling on the Summer Solstice, the longest day of the year, we jam packed our day full of insightful sessions, thought provoking meetings, and left a little room for serendipity throughout the day. Our morning started with a breakfast meeting with the Washington Post to hear all of their latest updates in ad tech. The...

Brands use equality as a means for branding

Brands use equality as a means for branding

About | Posted 20th June 2017

All the brand beach clubs are setup and the Croisette is bustling with start-ups hoping to grab the attention of festival goers. Cannes Lions is now in full swing and we wasted no time today attending panels and activations. Two major panels on gender equality and diversity happened today on opposite ends of the Croisette. First, we hung out at...

Brands use equality as a...

All the brand beach clubs are setup and the Croisette is bustling with start-ups hoping to...

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Talent Without Prejudice

Talent Without Prejudice

About | Posted 20th June 2017

Mindshare Point of View: At Cannes Lions International Festival of Creativity, 6 Pack Band joined Mindshare’s Nilufar Fowler, Global Client Leader on stage to discuss how the creation of the band has driven a positive cultural shift for the transgender community over the last year.

Can physical places inspire social change?

Can physical places inspire social change?

Homepage | Posted 19th June 2017

With day one fin, we're in full Lions-mode here on the Côte d'Azur. First stop? Le Palais II to check out the health tech innovations and short lists. Our first panel was with famed architect Bjarke Ingels. His discussion focused on using architect for social good. For example, how can physical places inspire social change? He showed...

Can physical places inspire...

With day one fin, we're in full Lions-mode here on the Côte d'Azur. First...

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POV: Cannes Preview

POV: Cannes Preview

Homepage | Posted 9th June 2017

On y va sur La Croisette! That was my initial reaction when I heard I had the incredible opportunity to attend the Cannes Lions International Festival of Creativity as a Young Lions on behalf of Mindshare. As a dual-citizen of the U.S. and France, with my family hailing from a small town in southern France, I have always wanted the opportunity...