Dyson Appoints Mindshare as China Media Agency

Today, we're pleased to announce that global technology company, Dyson, has retained Mindshare China as its media partner in China to handle media planning and buying activities, and extended their remit to include e-commerce activities.

Despite the extreme challenges of Covid-19, Dyson has continued to increase investment in future research and technology. In 2020, Dyson’s revenues grew 6% to £5.7bn and in 2020 announced a £2.75bn investment programme with a focus on research in the fields of energy storage, robotics, next generation motor technology, intelligent products, machine learning, connectivity, and material science.

To learn more about Mindshare China, scan the QR code and follow our official WeChat account.