Being here is fun, getting here is the tough part

Being here is fun, getting here is the tough part

Homepage | Posted 26th June 2017

LEARNING: If someone ask me the greatest learning from this Cannes Lions Festival 2017, I would use what Burger King stated during their session today: “Being here is fun, getting here is the tough part.” Really, it’s been a wonderful week here. The chance of meeting great people: Steven Gerrard, Sir Martin Sorrel, Sheryl Sandberg, Armin van...

How can we get creatives to get excited about gender equality?

How can we get creatives to get excited about gender...

Homepage | Posted 23rd June 2017

Can creativity really change the world for better? This has been a re-occurring question throughout this year’s Cannes. “People see ads more than they read books, watch movie or TV by far,” Said Sheryl Sandberg, COO of Facebook,  “we have the power to change stereotypes, and it’s the advertising industry that can lead.” But how can we get...

How can we get creatives to...

Can creativity really change the world for better? This has been a re-occurring...

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Let’s work as one towards dignity for all

Let’s work as one towards dignity for all

Homepage | Posted 23rd June 2017

How do you manage a failure to become one of the most successful launches? Samsung has the answer. Behind the failure of Samsung 7, there’s a drastic turnaround when they created a collaboration between agencies (rather than pitching, they just gathered them all). Rooted deeply within the brands DNA of defying barriers (confined), the agencies...

Creating space for people to chase their dreams

Creating space for people to chase their dreams

Homepage | Posted 22nd June 2017

It was an absolute privilege today to hear from several legendary icons to talk about authenticity in the fast changing dynamic world. Adidas’s creative director Paul Gaudio and designer Alexander Wang talked about how Adidas was able to keep reinventing itself. “Creative is a working process,” said Paul Gaudio. “And it needs space to thrive. We...

You have to elevate what you have

You have to elevate what you have

About | Posted 21st June 2017

“What would be most surprising is…I listen” - Legendary photographer Mario Testino Widely regarded as one of the most influential fashion photographer of all time, Mario Testino’s talk was candid, insightful and eminently quotable, and it perfectly sums up the essence of authenticity. He touched on the topic of authenticity in several folds. “We...

Can a machine distinguish between an angry smile vs a genuine smile

Can a machine distinguish between an angry smile vs a...

About | Posted 21st June 2017

Tech: “Perspective” is one of the products that Google offers to moderate the online conversation by giving rating of the content’s toxicity (defined by how likely it would make people leave the conversation). For example, if I comment “That’s nice.”, it would score somewhere between OK and medium-warning (am I being genuine or sarcastic?). I...

Can a machine distinguish...

Tech: “Perspective” is one of the products that Google offers to moderate the online...

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Everything is true yet nothing is true

Everything is true yet nothing is true

About | Posted 20th June 2017

“Everyone in fashion is so afraid of being too commercial…and I just didn’t care.”- Supermodel Karlie Kloss We were all in awe when Karlie Kloss stepped onto the stage. Originally from St. Louis, Missouri, she has built an amazing career, as a model and an entrepreneur. She talked about how she managed to thrive in an industry that has an...

Everything is true yet...

“Everyone in fashion is so afraid of being too commercial…and I just didn’t care.”-...

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Embracing a different approach in different media

Embracing a different approach in different media

Homepage | Posted 20th June 2017

LEARNING: Embracing a different approach in different media is what CNN does by collaborating with Casey Neistat, a 7-million-subscribers YouTube content creators, to bring news for a different target audience. Even though both party has no fix vision of the collaboration, it seems they’re taking an exciting risk. What we can tell is that CNN...

There is something in human nature that is not changing

There is something in human nature that is not changing

Homepage | Posted 19th June 2017

If I have to take out one learning from the first day at Cannes Lions Festival about Authenticity, it would be this: Even though medium has been changing, “There is something in human nature that is not changing.” The quote comes from the Senior Global Director of Social Media and Video of Lego, Lars Siberbauer, when he tried to explain the core...

There is something in human...

If I have to take out one learning from the first day at Cannes Lions Festival about...

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Beauty can save the world

Beauty can save the world

Homepage | Posted 19th June 2017

“There is only memory with emotions”. - Flavio Machado, CEO, SRCOM/FILMMASTER This amazing session talked about the behind-the-scene work for the Rio Olympic and Paralympic Opening Ceremony. This is one of the biggest branding works you get to do – branding for a nation amid crisis and scandals in front of the entire world. Both ceremonies were...

POV: Cannes Preview

POV: Cannes Preview

Homepage | Posted 9th June 2017

SUMMARY: Cannes Lions Festival 2017. I want to see how brand campaigns and media have evolved and what state they are in now. Will disruption always be there – will digital become conventional media? How will brands use advanced media or creativity? Or should the brand themselves become a disruptive, while staying authentic? DETAILS: There will...