18th November 2021

Mindshare appoints Cristina Galán as new CEO for Latin America and the Caribbean

Mexico, 18th November 2021: Mindshare, the media services company that is part of WPP has appointed Cristina Galán as its new CEO for Latin America and the Caribbean.

Cristina will oversee all aspects of Mindshare LatAm and lead Mindshare’s Good Growth proposition in the region, driving business growth for clients that is enduring and sustainable whilst also helping to shape society and the world for the better.

Cristina joins Mindshare from Havas Group where she has most recently been General Managing Director with Havas Media & Havas+ Mexico, and she joins with a stellar record for nurturing teams, capabilities and culture within agency environments across the region.

She will lead Mindshare’s 400 strong LatAm network from Mexico and will be an integral member of both Mindshare’s Global Exco and GroupM across the region.

“I’m thrilled to be named as LatAm CEO for Mindshare. This is an incredible network with great product and capabilities development, but also an inspiring vision and strong values. I am excited about the opportunity to work with very talented professionals across the region and deliver world-class communication strategies and executions to our clients” said Cristina Galán.

Adam Gerhart, Mindshare Global CEO, Said: “I am delighted that Cristina is joining us to drive Good Growth for our clients. Her background working across geographies and for key agencies and brands will enable her to lead Mindshare LatAm from the front. Latin America is a key region within our network and Cristina’s passion and leadership will drive us and our clients forward in the region.


For more information please contact: greg.brooks@mindshareworld.com

About Mindshare:
Mindshare is a media services company that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate it for our clients by using media as a multiplier to drive sales and maximise marketing investments. We use Precisely Human Intelligence that combines data and behavioural science to understand consumers and their motivations better and we act on that intelligence by planning media with intention to connect brands with consumers around their shared values. We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.

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