Mindshare UK & APAC Leadership Appointments

23 July 2015, London & Singapore: Helen McRae has been appointed as CEO Mindshare UK with immediate effect.

Helen will combine the UK CEO role with the role as Chair of Mindshare Western Europe, representing Europe on the GroupM Europe board. Helen‘s appointed follows the departure of former Mindshare UK CEO Mark Creighton. Helen joined Mindshare in 2004 to lead the global Unilever account.

Nick Emery, Global CEO, Mindshare said: ‘I’m delighted that Helen is taking this role as she brings a wealth of regional and client experience to the UK team. Helen is a rare talent able to lead intellectually and is a demon shit kicker. Taking the UK role removes a regional layer and makes us faster, more adaptive and links global and national more effectively. This a core mantra for us and a trend we have seen across our clients in the last year, with larger market CEOs taking responsibility for the region.’

Helen McRae, Mindshare UK CEO, said: ‘I’m looking forward to further pushing our ambition of inventing the future of media for our clients. The UK team is already amazing and its going to be a privilege to work with them more closely.’

In addition, Ashutosh Srivastava, Chairman Asia / CEO Emerging Markets Group, will now have responsibility for APAC, Russia, the Middle East and Africa, adding the Middle East and Africa to his remit.

The change comes as Helen passes her Africa responsibilities to Ashutsosh, who’s extended remit will cover APAC, Russia, the Middle East and Africa.

Nick Emery, Global CEO, Mindshare said: ‘Ashutosh continues to broaden his scope and influence as all our best people do.  I’m delighted that his influence will now have a direct effect on Asia, Africa and the Middle East. We will be all the richer for it.’

Ashutosh Srivastava, Chairman Asia / CEO Emerging Markets Group Mindshare, said: ‘The intent of this is to more strongly connect the growth markets together in the same way that many of our clients have organised themselves and so helping them unlock that growth through a strong, joined up network of resources.’

At the same time, Christof Baron will take on the role CEO of Central and Eastern Europe (CEE) to drive Mindshare growth in the region and oversee the international development of German based clients. Christof will also continue his role as non-executive Chairman of Mindshare Germany.

For further information please contact:
Greg Brooks, Global Marketing Director, Mindshare Worldwide on: 07826 869312 or

About Mindshare:
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.  Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. Visit us at and follow us on Twitter @mindshare and and

About GroupM:
GroupM is the leading global media investment management operation serving as the parent company to WPP media agencies including Mindshare, MEC, MediaCom, and Maxus, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people. Discover more about GroupM at