Mindshare Sweeps The Smarties Vietnam Awards During First Year of MMA

APAC – Mindshare Vietnam, the global media agency network part of WPP, has won the coveted ‘Agency of the Year in Mobile’ during the first Annual SMARTIES™ Vietnam Awards 2014 organized by the Mobile Marketing Association.

The SMARTIES™ Vietnam 2014 held at the InterContinental Asiana Saigon, Ho Chi Minh City celebrates and awards best-in-class mobile work in Vietnam.

Mindshare took home top honours - winning ten awards across the various categories before landing the prestigious Agency of the Year in Mobile title. This follows Mindshare Vietnam’s success at both the Global and APAC SMARTIES™.

Roopa Dhawan, Managing Director, Mindshare Vietnam, commented on Mindshare’s success:

‘This award is a testament to the strong team we have at Mindshare Vietnam, who embrace the Mindshare culture of speed, provocation and teamwork to deliver great work every day on behalf our clients. This is of course made more rewarding because of the strong partnerships we enjoy with our creative agency partners Ogilvy Vietnam & Lowe Vietnam, who like us, have been committed to driving excellence in this area’.

The ‘Agency of the Year in Mobile’ title is determined by the MMA Jury members from the winners of each of the award categories, and is awarded to the Agency Network who not only represents the best-of-the-best in the mobile marketing industry, but who will have a direct impact in the growth of the industry.

Mindshare’s consistency in incorporating mobile marketing as an indispensable part of the marketing mix for their clients is a clear demonstration of their leadership within the mobile marketing industry.

List of SMARTIES™ Vietnam Awards won by Mindshare Vietnam:

Brand Awareness
Gold - Clear My Kool Vietnam
Bronze - Knorr Nutri Pop Quiz

Product/Services Launch
Silver - Dove Selfie

Gold - Vaseline Sundress Project
Silver - Dove Selfie

Cross Media Integration
Gold - Dove Selfie
Bronze - Clear My Kool Vietnam

Mobile App
Gold - Clear My Kool Vietnam

Bronze - Knorr Nutri Pop Quiz
Bronze - Sunsilk 1 Million Pledge


Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.  Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. For more information, please visit:


Wendy Walker

+65 6232 8543