Mindshare Promotes McRae and Baron to Joint CEO Role Across EMEA

Europe, 11th June, 2013: Mindshare, the global media agency network, is restructuring its European operations, splitting the region into two distinct groups, and promoting Helen McRae and Christof Baron to the role of joint CEO across EMEA.

The restructure will see a number of changes made to regional leadership including:

  • Helen McRae, currently COO Europe at Mindshare, will oversee UK & Ireland, France, Spain, Portugal, Belgium, Netherlands, the Nordics and South Africa as joint CEO EMEA.
  • Christof Baron, CEO Mindshare Germany and regional leader for DACH and CEE, will see his regional remit expanded to cover Ukraine, Italy, Turkey and the Middle East as joint CEO EMEA.
  • Ton Schoonderbeek, CEO Mindshare Benelux and Regional Leader for the Nordics, will have an increased remit to focus on New Business and Talent development globally.
  • Baron, McRae and Schoonderbeek will report directly to Mindshare’s Global CEO, Nick Emery.

Nick Emery, Global CEO, Mindshare, said:  "Helen and Christof epitomise our ethos of investing in globally minded, smart and action oriented leaders. We will continue to challenge the status quo under their leadership"