Mindshare Malaysia appoints Gerald Wittenberger as new Managing Director

MALAYSIA — Mindshare has appointed Gerald Wittenberger as the new Managing Director for Mindshare Malaysia, effective Aug 12th, 2013.

Wittenberger joins Mindshare Malaysia from OMD Slovakia where he was Managing Director since 2009. He started his media career with media independent CIA Austria in 1999. He then joined OMD Austria as senior media manager. After a two year stint with Universal McCann he returned to OMD Austria as client services director with responsibilities covering strategic planning, media negotiation as well as coordinating Pan-European campaigns for international clients.

As Managing Director of OMD Slovakia, Wittenberger’s focus has been on digital media, and innovation and creativity in the strategic process. Through the course of his career, he has worked with over 30 clients across all major categories – including Pepsi, Shell, Nissan, Sony, McDonald’s, Hasbro, Johnson & Johnson, HP, Tesco, Henkel, Reebok and more.

Girish Menon, the GroupM Malaysia CEO said, “Gerald is joining us at a time when Mindshare is preparing for its next set of expansion plans in Malaysia on the back of new media and new consumer behaviours, especially through our recently launched proprietary process, Adaptive Marketing. Gerald’s management style is very inclusive and collaborative, and I am excited about the new perspectives that he will bring for Mindshare stakeholders – our clients and our talent. I look forward to seeing him come through with flying colours.

Wittenberger said, “I am really pleased and proud to be taking on this new challenge at Mindshare Malaysia at a time when the media business is more exciting than ever. I have always admired Mindshare as one of the most creative and inspiring agencies in the industry. Their continuous drive to deliver the best solutions to their clients has made them the top agency in the region. My objective will be to build on a strong network, fantastic teamwork and their enthusiasm to embrace and initiate change. With an increased focus on digital innovation, integrated solutions and outstanding ideas we will strive to deliver even greater value to our clients’ marketing efforts.

In the past Wittenberger has lectured at both Danube University and the University of Applied Sciences at Vienna on media planning and communications management respectively. Gerald is a big fan of snowboarding and he loves to travel.