Mindshare Korea Welcomes Donna Kim, GM

Asia Pacific - Mindshare APAC, the global media agency network part of WPP, has appointed Donna Kim as General Manager and Country Lead for Mindshare Korea.

Donna has broad experience in the Korean market with both international and domestic clients, deep digital understanding and has led numerous complex, multinational accounts. She joins Mindshare from Cheil Worldwide where she helped manage the overseas media business for Samsung and led the agency’s relationship with Hankook Tires and Naver LINE.  Donna has also been active in industry events and was a judge in the Asian Marketing Effectiveness Awards in 2014.

Prior to joining Cheil in 2012, Donna was a founding member of GroupM and Mindshare, and had previously worked at Diamond Ogilvy.  She’s excited to return to Mindshare, GroupM and WPP! Donna is the ideal candidate to lead Mindshare's business — bringing the Adaptive Marketing vision to life in Korea.

Donna takes over from Jeeyoung Kwak, who after several years of successful leadership and many exciting new business wins, has decided to explore other career opportunities.

Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.  Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. 
For more information, please visit: