Mindshare clean sweeps the smarties™ APAC awards second year running.

Mindshare clean sweeps the smarties™ APAC awards second year running.

ASIA PACIFIC - Mindshare APAC, the global media agency network part of WPP, has won the coveted ‘Agency Network of the Year’ for the second consecutive year at the 10th Annual SMARTIES™ APAC Awards 2014 organized by the Mobile Marketing Association.

The SMARTIES™ APAC 2014 held at the Grand Hyatt in Singapore last Friday celebrates and awards best-in-class mobile work from the region.

Mindshare took home top honours - winning twelve awards across the various categories before landing the prestigious Agency Network of the Year title. 

Gowthaman Ragothaman, Chief Operating Officer Asia Pacific, Mindshare, commented on Mindshare’s success:

 ‘Being recognized for the second year running really validates the conviction we’ve had in the mobile marketing eco system over the last few years, and certainly demonstrates our capability which is constantly being developed by working closely with key client partners who are committed to investing in mobile.’

The ‘Agency Network of the Year’ title is determined by the MMA Board members from the winners of each of the award categories, and is awarded to the Agency Network who not only represents the best-of-the-best in the mobile marketing industry, but who will have a direct impact in the growth of the industry.

Mindshare’s consistency in incorporating mobile marketing as an indispensable part of the marketing mix for their clients across the region is a clear demonstration of their leadership within the mobile marketing industry.

In addition to the ‘Agency Network of the Year’ title, Mindshare Indonesia was awarded ‘Agency of the Year in Mobile’ with several wins across the categories, including Gold in the Product/Services Launch Category for the ‘Citra Night Call’ Campaign.

Himanshu Shekhar, CEO Mindshare Indonesia was delighted with the result:

 ‘This award is a testament to the strong team we have at Mindshare Indonesia, who embrace the Mindshare culture of speed, provocation and teamwork to deliver great work every day on behalf our clients. This is of course made more rewarding because of the strong partnerships we enjoy with our clients, who like us, have been committed to driving excellence in this area’.

List of SMARTIES™ APAC Awards won by Mindshare:

Lead Generation/Direct Response/Conversion

Silver - Rexona Move - The Worlds Largest Relay Race

Bronze - Wall's on Waze - Drive-ing impulse purchase

Product/Services Launch

Gold - Citra Night Call

Bronze - Axe University


Bronze- Being a Celebrity's Friend is Easy

Cross Media Integration

Silver -Dove Selfie

In - App or Gaming Advertising

Bronze - wall's on Waze - Drive-ing impulse purchase

Location Based

Bronze - Magnum - Seducing Women to Magnum Mini House of Pleasure

Best Brand Experience in Mobile Rich Media

Bronze -Vaseline - Gangtengmaksimal

Silver -Citra Night Greetings

Most Engaging Mobile Creative 

Bronze -Citra Night Greetings

Silver - Vaseline Gangtengmaksimal

Mindshare clean sweeps the smarties™ APAC awards second year running.
Mindshare clean sweeps the smarties™ APAC awards second year running.


Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.  Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. For more information, please visit:


Wendy Walker

+65 6232 8543