Mindshare China emergest strongest in R3's agencyScope research

Global Marketing Consultancy R3 Worldwide announces that for the first time in history, one agency has taken 1st place across the survey categories of the R3 agencyScope study.

Shanghai, July 4, 2014 – Mindshare China, the media agency network that is part of WPP, has topped the R3 agencyScope study for media agencies in China.

R3 Worldwide, the global consultancy specializing in agency management services, conducted a study that interviewed top-level decision makers across 230 media agency and client relationships. They scored clients across three categories: market perception, client performance and perception amongst agency professionals and trade publications. 

Mindshare Chin topped study for media agencies in all three categories. This sweep of all three leagues is a feat not achieved in any R3 agencyScope study in China before (including the creative and digital agency studies).

Greg Paull, Principal at R3, said: “This is a first in terms of all media agencies in all the countries where we do this study; leading in terms of perception, performance and agency professional."

“We are delighted with the results of the survey and it’s an incredible testament to the hard work the teams are putting in on a daily basis,” said Amrita Randhawa, CEO, Mindshare China.

“We have had a lot of change at the agency over the past 18 months with a move to much more adaptive and data led planning and its gratifying to see it all pay off. I would like to also thank the clients who have continuously invested their faith in our ability to deliver.”

This was the fifth edition of the agencyScope study in China with fieldwork concluding in December 2013. R3 conduct a similar study in most major countries of the world including India, UK and Mexico, which benchmarks every agency’s perception amongst prospective clients and its performance against current clients.

Insights from the report are on the R3 slideshare page.


Mindshare is a global media agency network with billings in excess of US$31.4 billion
(source: RECMA). The network consists of more than 7,000 employees, in 116 offices
across 86 countries spread throughout North America, Latin America, Europe,
Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive
marketing advantage for businesses and their brands based on the values of speed,
teamwork and provocation. Mindshare is part of GroupM, which oversees the media
investment management sector for WPP, the world’s leading communications services group. 

Shruti Dixit
Marketing & Business Development, Asia Pacific
+65 9299 0640


R3 is a global marketing consultancy with its heart in Asia. We work with eight of the world’s top
twenty marketers on helping drive greater effectiveness and efficiency from their marketing.
Founded in 2002, R3’s clients include Coca-Cola, VISA, Johnson & Johnson, Samsung,
Yili and Lenovo. For more information, visit

+8621 5271 6505.