Mindshare appoints Alexey Kulakov as new CEO of Mindshare Russia

Mindshare has appointed Alexey Kulakov as the CEO of Mindshare Russia (comprising Mindshare, Maximize, and Mindshare Digital).

In his previous role, Kulakov was Trading and Commercial Director at MEC Russia, and has worked for GroupM for over nine years.

Commenting on his appointment, Kulakov said: ‘From the moment of its launch in Russia, Mindshare has become a top agency in the market due to its strong team. Mindshare has brilliant clients and a huge potential for growth. The main priorities in the near future are new business and development of the agency offer.’

Kulakov will report to Neil Hardwick, CEO GroupM Russia, and Ashutosh Srivastava, Chairman & CEO APAC & Emerging Markets at Mindshare Worldwide.

Hardwick commented: ‘I am really pleased to make this announcement.  Alexey has been a key member of the one of our strongest agency teams and he fully deserves the opportunity to step into a new role with one the most endearing agency brands.  Mindshare Russia has shown good growth over the past few years and we wanted to ensure that the agency was run by experienced internal and local talent.  I have worked very closely with Alexey for over six years and I know that he will thrive and prosper within the Mindshare and GroupM families.’

Srivastava said: ‘We are delighted to have Alexey Kulakov lead our business in Russia. The world of marketing and media is undergoing rapid change with adoption of digitally connected devices by consumers. Mindshare has developed new platforms and tools to help marketers become more adaptive, and run real time performance management. We already have one of the strongest digital offerings in the market, and have been searching for a while for the right candidate to lead Mindshare in Russia to help more clients benefit from these. We were looking for someone from Russia, well connected, who gets the future of our business, and is an influential and inspirational leader. In Alexey we found the best candidate for this role, someone who would be a real asset for his clients, and for whom our teams would love to work. We look forward to working with Alexey to build our reputation as a leading edge media agency in Russia" 


Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific.  Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. 

About GroupM

GroupM is the leading global media investment management operation. We serve as the parent company to WPP media agencies including Maxus, MEC, MediaCom, and Mindshare.  Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our stakeholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and