UK Radio Continues To Grow
The latest Rajar figures released in the UK today show that weekly radio listenership is at 91% of the UK population, which is a 1% increase on this time last year.
While BBC continues to dominate UK radio with 55.2% share of hours versus the 42.1% with commercial radio.
In London Capital continues to lead the way with just over 2 million in the commercial sector ahead of Kiss and Magic.
Sports stations across the UK saw a rise in listeners with Radio 5 Live growing by 2.6% while Talksport has increased figures by more than 7%, which has helped the latter to return to more than 3 million listeners
While FM/AM listening is down slightly by 1%, digital listening is up 9%, which shows that not only is radio increasing in popularity, users are adapting to a multimedia platform. I mentioned in the “Future of….2014” that the key to radios continued success is to develop into a multimedia platform, so expect to see the results in the UK to follow suit in the Irish market. Nick Grimshaw’s breakfast show on BBC Radio 1 has finally started to find its feet since significant drops in numbers since taking over from Chris Moyle’s. However it is Grimshaws social media activity that is starting to show real progression with more than 1.5 million followers on Twitter, while the radio station itself now has over 1 million subscribers to its YouTube channel.