TV3's Got Talent This Spring
Tuesday 9th January marked the official launch of TV3’s Spring TV offering. A large crowd of both agency representatives and press were in attendance to see, what is, the Ballymount Outfit’s strongest spring schedule to date. Traditionally emphasis is usually seen in programme scheduling for the Autumn/ Winter period however Virgin Media have got out of the blocks early this year and hope to build on impressive growths in viewership figures following the revamp of the network across TV3, 3e and be3 in 2017.
A notable inclusion to the schedule and the morning was the announcement of the arrival of Ireland’s Got Talent to our screens on the 3rd February which will be sponsored by Domino’s Pizza. We have previously seen Britain’s Got Talent on TV3 however this is the first time that production and participants will be hailing from Ireland and we are all likely to “know someone, or know someone who knows someone taking part”. The weekly show which will air for the first time on these shores on February 3rd will be hosted by Lucy Kennedy and include Louis Walsh, Michelle Visage, Denise Van Outen and Jason Byrne as judges who on their own look like they will create enough entertainment to fill up numerous episodes. Each week the main show will be followed by Ireland Got Mór Talent, also sponsored by Domino’s Pizza and will be hosted by both Glenda Gilson and hugely popular James Kavanagh.
Another notable inclusion to the schedule and looking to the rugby field is The NatWest 6 Nations. Also kicking off on Saturday the 3rd of February coverage will see France play host to ourselves in the Stade de France. Joe Molloy has been confirmed as the lead anchor across all fifteen games and will be joined by an array of past players including; Ronan O’Gara, Shane Horgan, Shane Jennings as well as Matt Williams.
Other notable additions on the morning were announcements of the return of Red Rock, The Restaurant, an extension of The Tonight Show to four nights a week, a new two-part series called The Bailout, a return for a second series of Smalltown and more sport in the form of The Champions League and Cheltenham Racing Festival coverage meaning there’s something for everyone across the coming month’s from the Virgin Media stable.
A real positive from the morning was the emphasis and investment associated with home produced content coming from Virgin Media. Each year we see The Top 20 Programmes of the year predominantly feature local programming which I’m sure will reflect in Virgin Media’s performance across this schedule and further into 2018.