Brands vs Activism

Brands vs Activism

Homepage | Posted 19th June 2019

Written by Matthew Powers For a brand entrenched in the old ways of working, how can they re-energize their consumer base in a disrupted marketplace? One way to do so is to tap into a current moment or issue to capture a connection.   One of the recurring themes this year at Cannes is activism through advertising. In my work and throughout all...

Defining Art + Activism

Defining Art + Activism

Homepage | Posted 19th June 2019

POV: Put yourself at the service of the organization you’re working with. You become a platform for that organization.

Gen Z: Dreamers with a purpose

Gen Z: Dreamers with a purpose

Homepage | Posted 19th June 2019

Written by Katerina Faktorova Brands are looking towards the new Generation Z, because it's time for new dreamers. Who are they? What are they crazy about? How do we connect with them? This was the topic of Samsung’s session called Dreamers with Purpose: The Next 50 Years. Generation Z consists of 2,5 billion, all born within the...

Brands don’t change culture. Culture changes brands.

Brands don’t change culture. Culture changes brands.

Homepage | Posted 19th June 2019

Written by Kenon Mak I set out to Cannes on a mission to uncover the path to a more sustainable agency model. By the end of just the first day of sessions I believe I may be on to something.  Speaking at the Palais’ expansive Lumiere Theatre were Scott Belsky, Adobe’s Chief Product Officer, and Debbie Millman, Host of Design Matters Podcast. In ...

As a brand, do you think making money is art, or doing good business is art?

As a brand, do you think making money is art, or doing...

Homepage | Posted 18th June 2019

Written by Sammy Li As a brand, do you think making money is art, or doing good business is art?  The majority of discussions and insight coming out of today was around how a good brand is. It is more about the topic of BACK TO BASICS – BRAND BUILDING. Nowadays especially much more concern about and awareness of the brand value when they do...

Dreamers with Purpose: The Next 50 Years

Dreamers with Purpose: The Next 50 Years

Homepage | Posted 18th June 2019

Written by Katerina Faktorova Brands are looking towards Generation Z, because it's time for new dreamers. Who are they? What are they crazy about? How do we connect with them? This was the topic of Samsung’s session called Dreamers with Purpose: The Next 50 Years. Generation Z consists of 2,5 billion, all born within the technological age....

Brands don’t change culture. Culture changes brands.

Brands don’t change culture. Culture changes brands.

Homepage | Posted 17th June 2019

Written by Kenon Mak I set out to Cannes on a mission to uncover the path to a more sustainable agency model. By the end of just the first day of sessions I believe I may be on to something. Speaking at the Palais’ expansive Lumiere Theatre were Scott Belsky, Adobe’s Chief Product Officer, and Debbie Millman, Host of Design Matters Podcast. In ...

Pre-Cannes POV

Pre-Cannes POV

Homepage | Posted 11th June 2019

First of all, I want to say that after having survived yet another extended, and especially frigid, Canadian winter I’m excited to learn what the sun feels like again. Secondly, it’s amazing to be heading back to Cannes as part of our global Mindshare Young Lions delegation! Linen, sunglasses, and an appetite for rosé—check, check, and check!...