Prasanth Kumar (PK) is CEO for South Asia, Middle East and Africa based in Mumbai, India. PK has held several roles across Mindshare and GroupM and previously from being a trainee at Pepsi, worked at The Hindu and TME. He was the first Indian to win the APAC Media Planner/Buyer of the Year title and is a regular on the Campaign India ‘A’ List. Under his stewardship, Mindshare is the dominant agency in India according to RECMA and won 250+ awards last year. Away from Mindshare you’ll find PK on a court somewhere – either tennis or badminton – or indulging his passion for music.