Jorge Guglielmone

Jorge leads Mindshare LatAm. His background is in measurement, having founded, with Ibope (a Kantar Media partner), a company for monitoring campaigns and advertising expenditure in Argentina. He then joined Zenithmedia where rose to regional director for Latin American having led the launch of most of the Latin America offices. He has lived in Argentina, Peru, Ecuador and Mexico. 

Other videos with Jorge are on:

1. on adaptive marketing
2. on the big issue
3. on centralisation
4. on the future
5. on procurement