Amrita is Mindshare APAC CEO and also remains Mindshare China Executuve Chairperson. She has worked with Mindshare for more than 10 years across the Asia Pacific Region. Her previous roles include leading the Mindshare APAC engagement for Nestle, PepsiCo, Yum and L'Oreal, as well as leading Team WPP for Nestle in China. Passionate about media, she started her career as a journalist in Delhi. Her Mandarin has improved exponentially since the birth of her daughter who makes it a point to dispense a daily lesson.