Phil Cowdell

Phil Cowdell Leads Mindshare North America.

Previously he was one of Mindshare's Global Client Leaders, a role in which he helped key clients and their agency teams evolve their approach to marketing communications.

Prior to this Phil led the media operation of Team Detroit, the joint-venture between WPP agencies JWT, Young & Rubicam, Ogilvy & Mather, Wunderman, and Mindshare that serviced the Ford Motor Co., account. In that role he spearheaded the media portion of the business across the company's Ford, Lincoln, Mercury, Jaguar, LandRover, Volvo, and Mazda brands, which account for more than $3 billion in billings.

Before relocating to Detroit in 2006, Phil was a Worldwide Managing Partner and the agency's global Head of Planning in London. During his seven years there he ran the global Unilever business and consulted on Unilever's redefinition and development of world class marketing. He also ran the Ford of Europe account and was involved in the agency's successful global HSBC pitch in 2004. In addition to his Ford roles, Phil was one of the key architects of an agency concept created by a team of executives from several WPP agencies that lead to the holding company winning the global Dell account in November 2007.

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