Unilever launches Sure Girl on Bebo

27/03/2008

Sure Girl, the new deodorant brand for teens, is being used within Bebo's online drama 'Sofia's Diary'. Unilever and MindShare, which brokered the deal, feel that Sofia's Diary is ideal for exposing teens to the brand.

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Sure Girl utilises Bebo to support its latest TV ad

This is the first time Unilever have run branded placements online.

 The campaign by MindShare Interaction and MindShare Performance launches ahead of through-the-line advertising for the brand.

tagged as:

Unilever, , Europe, Personal Care, ,

Context

Various online media (i.e. wikis, blogs, chat rooms, Internet forums, electronic mailing lists) are becoming ever greater knowledge-sharing resources.

The word "toast," meaning a wish of good health, started in ancient Rome, Italy. It was given the name when a piece of toasted bread was dropped into wine.

Region : Europe

More than 8 million men use a Lynx deodorant at least once a week.

Clients : Unilever

Chinese people spend 10 x more money on the internet than people in the west. It represents 10% of their monthly income.

Ancient Egyptians used to think having facial hair was an indication of personal neglect.

Sector : Personal Care

Mindshare sites:
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