Media Trendy award for Samsung Monitors campaign

13/03/2008

The Samsung 'Monitors for Professionals' campaign was awarded a first in the 'Innovative usage of Internet' category at the Media Trendy 2008 awards in Poland.

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Media Trendy

MindShare Poland received 4 nominations altogether in this category and one in 'ambient usage'.

The event is organized by the Polish Society of Advertsisng Agencies (SAR)and is the recognised media award in Poland. 

Context

Every person in the Netherlands owns a bike. There are twice as much bikes as cars in the country.

Region : Europe

Chinese people spend 10 x more money on the internet than people in the west. It represents 10% of their monthly income.

Media : Online Digital

Samsung Electronics Co. Ltd has just been named as the number one consumer electronics brand in the world.

The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.

Sector : Media

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