Nike Zoom wins Campaign of the year at Venice Festival

29/04/2008

The campaign, devised by MindShare China, ran in Shanghai, Beijing and Guangzhou.

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Nike Nike set up the race which started at an illuminated outdoor site and ended up at each city's local Nike shop. The fastest runner of the day won a pair of Zoom’s. Read the case study from the Venice Festival of Media brochure.

Context

Hue was the capital of Vietnam from the early 19th century until 1945 .It is the location of the Thien Mu pagoda, one of Vietnam's most famous pagodas (religious buildings).

Region : Asia Pacific

Mexicans are the most interested in the Olympics, after the Chinese.

Sector : Sports

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Media : Mobile

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Clients : Nike

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