Nike's Women Campaign wins Grand Prix at the EACA Euro Effies 2007

05/10/2007

Nike has won the top prize at the Gold Standard of Advertising Effectiveness, the Euro Effies.

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The campaign, 'Tell me I'm not an athlete', ran during Spring 2006, reaching over 40,000 women across Europe and increasing sales by 5%.

Nike chose dance as a vehicle to inspire and motivate women with a Just Do It attitude - dancers were featured in the powerful multi media campaign,combining broadcast, online, mobile and magazines.

Events were also a key part of the campaign - the Nike Rockstar workout was held across the region and, with ad spend, helped leverage PR to gain an additional 15 million
reach via coverage on national TV and over 800 free press placements.

The campaign was particularly commended for its use of insights in to the target audience and the powerful media mix, which were the result of agencies Wieden & Kennedy Amsterdam and MindShare working closely together in the communications planning.

tagged as:

Nike, Europe, Sports,

Context

As late as the mid-17th century, the French wine makers did not use corks. Instead, they used oil-soaked rags stuffed into the necks of bottles.

Region : Europe

Mexicans are the most interested in the Olympics, after the Chinese.

Sector : Sports

Reebok almost signed LeBron James to a $75 million-dollar contract, until Nike snatched him up for $90 millions.

Clients : Nike

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