MOne European Central team wins Grand Prix prize at IMA Awards

04/11/2005

At the 'Interactive Marketing + Advertising Awards' hosted by Marketing Week and New Media Age, the mOne European Central team won three awards.

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At the 'Interactive Marketing + Advertising Awards' hosted by Marketing Week and New Media Age, the mOne European Central team won three awards including the coveted Grand Prix prize for the Volvo 'Life On Board' campaign. The campaign won the following categories and plaudits from the judges:

Automotive. The judges said 'This campaign was head and shoulders above any other entries. The total dedication to interactive media and innovation advertising impressed them in this ambitious and bold project that delivered on the bottom line'.

Best Use of Multiple Channels. The judges praised the project 'for using multiple media to rejuvenate the brand with great effect by embracing modern consumption of new media'.

Grand Prix. 'The very best of over 250 entries'.

Context

The Volvo logo is based on the ancient chemistry symbol for iron, a circle with an arrow pointing diagonally upwards to the right. It demonstrates strength, since Swedish iron is famous for its quality.

Clients : Volvo

Every person in the Netherlands owns a bike. There are twice as much bikes as cars in the country.

Region : Europe

The Ford Mustang was launched in April 1964. In Chicago, a showroom closed early and called the police when disappointed would-be buyers stormed the dealership.

Sector : Automotive

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

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