MindShare's Nike Freestyle campaign wins twice at Campaign Media Awards

26/11/2004

Campaign magazine has awarded MindShare UK both 'Media Campaign of the Year' and 'Best Travel and Leisure Campaign' for its Nike Freestyle campaign.

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Campaign magazine has awarded MindShare UK both 'Media Campaign of the Year' and 'Best Travel and Leisure Campaign' for its Nike Freestyle campaign.

Context

Every person in the Netherlands owns a bike. There are twice as much bikes as cars in the country.

Region : Europe

Mexicans are the most interested in the Olympics, after the Chinese.

Sector : Sports

Reebok almost signed LeBron James to a $75 million-dollar contract, until Nike snatched him up for $90 millions.

Clients : Nike

KLM is the worlds' oldest airline established in 1919.

Sector : Travel

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

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