MindShare Worldwide bags M&M

15/09/2006

MindShare Worldwide was awarded 'Best Use of International Media' last night at the prestigious M&M Awards 2006 for HSBC's 'what's your point of view' campaign.

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Best Use of International Media group photo MindShare Worldwide was awarded 'Best Use of International Media' last night at the prestigious M&M Awards 2006 for HSBC's 'what's your point of view' campaign.

One judge's comment on the campaign was: 'That's a real sign of the idea being good - it's been executed well in every market. The local markets must believe in it.'

MindShare fought off competition from other agency short-listed entrants which included Starcom, Universal McCann, Carat, Aegis Media and MediaCom.

In total MindShare were short-listed into 7 categories, which were:

  • Jaguar - Gorgeous 'Best Automotive Campaign'
  • LandRover - Go Beyond TV 'Best Use of Branded Content'
  • Unilever Sure/Rexona 'Best Use of Branded Content'
  • Kimberly Clark - DryNites and Boomerang 'Best Use of TV'
  • HSBC - What's Your Point of View 'Best Corporate Campaign'
  • HSBC - What's Your Point of View 'Best Campaign in the Financial Services'

Context

Australia has a prosperous, Western-style mixed economy, with a GDP per capita slightly higher than those of the UK, Germany and France in terms, of purchasing power. Australia was ranked 3rd in the United Nations' 2006 Human Development Index & 6th in The Economist worldwide ‘Quality of Life Index’ 2005.

Sector : Finance

HSBC has over 125 million customers around the world across its 4 Customer Groups: 1. Personal Financial Services 2. Commercial Banking 3. Corporate, Investment Banking and Markets and 4. Private Banking

Region : Global

The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.

Sector : Media

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

HSBC have over 312,000 staff in 83 countries and territories.

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