MindShare Worldwide bags M&M

15/09/2006

MindShare Worldwide was awarded 'Best Use of International Media' last night at the prestigious M&M Awards 2006 for HSBC's 'what's your point of view' campaign.

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Best Use of International Media group photo MindShare Worldwide was awarded 'Best Use of International Media' last night at the prestigious M&M Awards 2006 for HSBC's 'what's your point of view' campaign.

One judge's comment on the campaign was: 'That's a real sign of the idea being good - it's been executed well in every market. The local markets must believe in it.'

MindShare fought off competition from other agency short-listed entrants which included Starcom, Universal McCann, Carat, Aegis Media and MediaCom.

In total MindShare were short-listed into 7 categories, which were:

  • Jaguar - Gorgeous 'Best Automotive Campaign'
  • LandRover - Go Beyond TV 'Best Use of Branded Content'
  • Unilever Sure/Rexona 'Best Use of Branded Content'
  • Kimberly Clark - DryNites and Boomerang 'Best Use of TV'
  • HSBC - What's Your Point of View 'Best Corporate Campaign'
  • HSBC - What's Your Point of View 'Best Campaign in the Financial Services'

Context

In September 2005, HSBC was voted 'Global Bank of the Year' by The Banker for the fourth consecutive year.

Sector : Finance

Two thirds of the Land Rovers produced since 1948 are still in use today.

Region : Global

The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.

Sector : Media

In the USA, research-based pharmaceutical industry spends more on marketing and administration than it does on research and development.

Sector : Marketing and PR

HSBC has over 125 million customers around the world across its 4 Customer Groups: 1. Personal Financial Services 2. Commercial Banking 3. Corporate, Investment Banking and Markets and 4. Private Banking

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