MindShare Worldwide was awarded 'Best Use of International Media' last night at the prestigious M&M Awards 2006 for HSBC's 'what's your point of view' campaign.
One judge's comment on the campaign was: 'That's a real sign of the idea being good - it's been executed well in every market. The local markets must believe in it.'
MindShare fought off competition from other agency short-listed entrants which included Starcom, Universal McCann, Carat, Aegis Media and MediaCom.
In total MindShare were short-listed into 7 categories, which were:
In September 2005, HSBC was voted 'Global Bank of the Year' by The Banker for the fourth consecutive year.
The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.
In the USA, research-based pharmaceutical industry spends more on marketing and administration than it does on research and development.
HSBC has over 125 million customers around the world across its 4 Customer Groups: 1. Personal Financial Services 2. Commercial Banking 3. Corporate, Investment Banking and Markets and 4. Private Banking