MindShare Worldwide was awarded 'Best Use of International Media' last night at the prestigious M&M Awards 2006 for HSBC's 'what's your point of view' campaign.
One judge's comment on the campaign was: 'That's a real sign of the idea being good - it's been executed well in every market. The local markets must believe in it.'
MindShare fought off competition from other agency short-listed entrants which included Starcom, Universal McCann, Carat, Aegis Media and MediaCom.
In total MindShare were short-listed into 7 categories, which were:
Australia has a prosperous, Western-style mixed economy, with a GDP per capita slightly higher than those of the UK, Germany and France in terms, of purchasing power. Australia was ranked 3rd in the United Nations' 2006 Human Development Index & 6th in The Economist worldwide ‘Quality of Life Index’ 2005.
Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.
The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.
7-Eleven originated in Dallas, Texas in 1927, and was the first convenience store to have television advertising. The animated commercial ran in 1949 and had a singing rooster and owl.
25 million of HSBC customers have registered for internet banking