MindShare wins Campaign Gold award for Flora pro.activ

22/11/2007

MindShare UK was awarded the Campaign Gold Award at last night's Campaign Media Awards held in London.

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The award was given for the 'test the nation' activity on Unilever's Pro.activ brand.

Having won in its own category(Best Grocery, Soft Drinks and Household Products), Flora Pro.Activ was shortlisted against 11 other category winners for the nights overall gold award. Flora Pro.Activ was named the UK's best media campaign for 2007.

tagged as:

Unilever, Outdoor, Europe, Food

Context

Ford now names their vehicle colors after delicious foods, including crème brulee, dark cherry and orange frost.

Sector : Food

Finns are perhaps the world's greatest athletes, ranked 1st at Summer Olympics and 3rd in the Winter Games.

Region : Europe

Unilever has 400 brands globally. In the UK Unilever have over 40 brands covering foods, home and personal care.

Clients : Unilever

Invented by Bavarian author Aloys Senefelder in 1796, lithography is a method for printing on a smooth surface. It can be used to print text or artwork onto paper or another suitable material.

Media : Outdoor

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