MindShare Czech Republic wins at FLE Media Awards 2007

15/10/2007

MindShare Czech Republic wins in the 'Best OOH' and 'Best Campaign' award categories.

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FLE Media Awards 2007

The first one was for 'Best OOH campaign'  for the Volvo C30 which used elevators in business centres to demonstate the comfortable and unique design of the Volvo C30.

The second 'Best campaign' award went to Nike Air Max 360.  The campaign was successful because it used "standard" media in a very innovative way supporting the main benefits of the product and captured young audiences by clear differentiation and stand-out.

tagged as:

Nike, Volvo, Europe, Marketing and PR

Context

Michael Jordan nearly ended his Nike sponsorship after his first two sneakers. In an attempt to convince him of Nike's commitment, designer Tinker Hatfield included him in the design process, an unprecedented move at the time. The Jordan III was the first in the line to feature the Jumpman logo, and it helped convince Michael Jordan to stay.

Clients : Nike

Finns are perhaps the world's greatest athletes, ranked 1st at Summer Olympics and 3rd in the Winter Games.

Region : Europe

A 1966 Volvo P1800 coupe holds the world record for the highest car mileage in the Guiness Book of World Records with 2,689,200 kilometres.

Clients : Volvo

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

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