MindShare US win media strategy award for Ameriprise

01/02/2006

The Journal of Financial Advertising and Marketing has awarded MindShare US the media strategy award for their outstanding work on the Ameriprise business.

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Context

Australia has a prosperous, Western-style mixed economy, with a GDP per capita slightly higher than those of the UK, Germany and France in terms, of purchasing power. Australia was ranked 3rd in the United Nations' 2006 Human Development Index & 6th in The Economist worldwide ‘Quality of Life Index’ 2005.

Sector : Finance

Canada is immigrant-friendly. It confers the most new citizenships per capita and per $ GDP, and the second-most new citizenships overall.

Region : North America

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

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