MindShare UK win Nestle Coffee account

04/05/2003

We have just completed a pitch for Nestle in the UK and have won the coffee account from Universal McCann.

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We have just completed a pitch for Nestle in the UK and have won the coffee account from Universal McCann. This now joins the Nestle confectionery business, which we already handle in the UK.

Context

Nestle's Crunch was invented 1938.

Every person in the Netherlands owns a bike. There are twice as much bikes as cars in the country.

Region : Europe

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

In 1960, alcohol consumption in Italy was 16.6 litres consumed per person. By 2003, this had decreased dramatically, to 8 litres consumed per person.

Sector : Drinks

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