MindShare Sweden receives Golden Egg

19/04/2006

At this year's Swedish Advertising awards, MindShare Sweden was awarded a Golden Egg in the Media category for the 'PokerStars' launch campaign.

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Swedish Advertising Award Golden Egg At this year's Swedish Advertising awards, MindShare Sweden was awarded a Golden Egg in the Media category for the 'PokerStars' launch campaign. The Swedish Advertising Association annually distributes a number of prestigious Golden Eggs to the most creative campaigns of the year.

Context

The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.

Sector : Media

Every person in the Netherlands owns a bike. There are twice as much bikes as cars in the country.

Region : Europe

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

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