MindShare Spain receives award for 'Best Paper' at the AEDEMO TV seminar

09/02/2006

AEDEMO TV, Spain's largest TV association, hosted its annual seminar in Madrid. The seminar focused on methods of effective marketing communications and over 500 people across the country attended.

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AEDEMO TV, Spain's largest TV association, hosted its annual seminar in Madrid. The seminar focused on methods of effective marketing communications and over 500 people across the country attended. MindShare Spain won the award for 'Best Paper' out of a total of 17 entries. The topic of the winning paper was 'How Temperature and Rain affect TV Consumption' using econometric modelling produced by Macarena Estévez, Cristina Viudez and Pilar Serrano of MindShare Spain's ATG division. The paper will be featured in the next edition of AEDEMO TV's publication for 2006.
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Every year, Swedes celebrate Midsummer (Midsommar) on the twenty-third of June. On this longest day, in many parts of Sweden the sun never sets.

Region : Europe

The UK leads the world in digital television. Millions have already gone digital to keep themselves better informed and take part in the changing world around them.

Media : TV

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

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