MindShare Prague win KMV mineral water

11/02/2003

MindShare Prague has been awarded the planning and buying for Karlovarske mineralni vody.

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MindShare Prague has been awarded the planning and buying for Karlovarske mineralni vody (KMV) coordinating their activities across all CEE (Czech Republic, Slovakia, Hungary, Poland, Croatia & others). KMV is a No.1 player in the field of bottled mineral & drinking water. MindShare was chosen after a three round pitch against four other agencies, including incumbent agency Medea, who have worked on the account for the past seven years.

Context

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

The word "toast," meaning a wish of good health, started in ancient Rome, Italy. It was given the name when a piece of toasted bread was dropped into wine.

Region : Europe

In 1960, alcohol consumption in Italy was 16.6 litres consumed per person. By 2003, this had decreased dramatically, to 8 litres consumed per person.

Sector : Drinks

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