Axe BomChickaWahWah wins AMMA Award

21/05/2008

The AXE BomChickaWahWah campaign for Unilever has been awarded Best media strategy of 2007. Mindshare was awarded in the same category in 2007 for the Omo Outdoor Play Foundation.

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AMMA winning team

The AMMA Awards is set up by the MWG to promote the professionalism of the media business and is the biggest Media award show in the Netherlands.

The conditions for a good media strategy according the AMMA judges include a consequent and consistent approach and execution of strategy, where various media tools are used. Besides, the approach must be surprising and innovative and has made a difference. The report of the judges about the Axe BomChickaWahWah campaign:

The Main jury chose Axe BomChickaWahWah unanimiously. The strategy is high level and with a smooth composition. Firstly, the BomChickaWahWah statement is introduced, and later on they've connected this hype with the brand itself. It seems to be easy; a couple of hot girls on television connected with your brand. But it's not that easy at all. The target group is approached on a refined manner, without crossing lines.

AMMA Judge

 This AMMA award is the 5th AMMA award for MindShare. Including 5 nominations Mindshare is the most crowned and nominated media agency of the Netherlands.

Context

Unilever has 400 brands globally. In the UK Unilever have over 40 brands covering foods, home and personal care.

Clients : Unilever

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Region : Europe

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Sector : Personal Care

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