MindShare Malaysia awarded Nestle ice-cream

27/02/2003

MindShare Malaysia has been awarded Nestle's ice cream business without a pitch.

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MindShare Malaysia has been awarded Nestle's ice cream business without a pitch after working with the Nestle team on the Maxibon account.

Context

Nestle's Crunch was invented 1938.

Hue was the capital of Vietnam from the early 19th century until 1945 .It is the location of the Thien Mu pagoda, one of Vietnam's most famous pagodas (religious buildings).

Region : Asia Pacific

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

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