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MindShare officially launched in Colombo as a fully-fledged media agency. It has already been present in Sri Lanka via JWT as MindShare Fulcrum with a primary focus on the Unilever business for the last five years. Nick Waters, CEO, MindShare Asia Pacific said:" Mindshare has been looking at the Sri Lankan market for some time and with the support of our international clients now is a good time to launch".

MindShare's entry into the market place is timed successfully with the move by marketers to effect a paradigm shift from advertising in mass media to deploying targeted media strategies that are more brand-centric than media-centric. By integrating media planning and buying under one roof, MindShare also integrates media strategy by using all the extensive research and development tools to provide efficiency, effectiveness and savings to our clients. Sunil Manocha, Managing Director, MindShare Sri Lanka said: 'Through our global network we intend to get the best practices from across the markets to Sri Lanka. Our size and scale gives us great competitive advantage through better negotiations and gives us an opportunity to work closely with media partners in devising and implementing innovative solutions to break through clutter'.

A selection of clients currently with MindShare Sri Lanka include, CEAT, Celltel, CIC Paints, Ceylon Biscuits, MAS Holdings, Pepsi and Union Assurance.