MindShare India wins global BP award

31/03/2005

MindShare India won an award at the BP Global Marketing Connection Summit in February.

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MindShare India won an award at the BP Global Marketing Connection Summit in February. The signature event from the Summit was a dinner that awarded the best in class Marketing Initiatives from 2005 - called the Beacon Awards. MindShare's work in India won for 'Best Use of Advertising and Promotional Spend' for the BP Hello Highway program that leveraged the advertising investment with Hindi News Channel to create original programming on truckers and their lives - and will run for 52 episodes.

Context

The United Arab Emirates population has an unnatural sex distribution, consisting of more than twice the number of males than females.

Region : Middle East And Africa

BP produces 3.9 million barrels of oil equivalent per day, for oil and gas customers across the world.

Clients : BP

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

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