MindShare hires its first Digital Chief Strategy Officer

19/10/2006

MindShare has hired Simon Andrews as its first Digital Chief Strategy Officer.

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MindShare has hired Simon Andrews as its first Digital Chief Strategy Officer.

Simon has a huge range of marketing experience having launched and built two successful agencies; he has been a media planner, account planner and digital strategist and has been Board Director of numerous advertising, media, direct and digital agencies.

Simon Andrews Simon was one of 3 partners who launched Poppe Tyson in Europe in 1996 and managed the subsequent merger with Modem Media in Europe.

Modem Media Poppe Tyson grew to become one of Europe's leading interactive marketing agencies with offices in London, Paris and Munich. Simon was responsible for strategy on all clients including IBM, Amazon, Citibank, Sony Playstation, Unilever, ft.com and General Motors, in addition to leading the Digital Media and Research teams.

Simon was also a partner at Delaney Lund Know Warren and Partners. Joining DLKW at the time of their management buy-out in 2000, Simon was instrumental in the agency's development as an integrated agency. He built the agency's capabilities in digital, direct and integrated marketing, leading to the launch of DLKW Dialogue in January 2002 where he was Chairman and Founding Partner.

Most recently Simon launched Big Picture, a next generation digital agency which has built a strong reputation as a thought leader through its blog, consultancy and projects for clients such as Halifax, STA Travel and Tetley.

Context

In September 2005, HSBC was voted 'Global Bank of the Year' by The Banker for the fourth consecutive year.

Region : Global

The Internet is roughly 35% English, 65% Non-English with the Chinese at 14%. Yet only 13% of world’s population, 812 million are Internet users as of Dec. ‘04. North America has the highest continental concentration with 70% of the people using the Internet.

Media : Online Digital

The Netherlands is also the most liberal country in today's world. There is no place for conservatism. Liberalism is very important not only in economy, but also in society and culture.

Region : Europe

The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.

Sector : Media

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

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