Mindshare Sweden given Superbrand status

13/05/2008

Mindshare Sweden has been awarded Superbrand status by the organisation Superbrands.

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Superbrands The organisation was founded in the UK in 1990 and is now active in 84 markets.

Superbrands awards the strongest brands within B2B and B2C. Through quantitative Research International surveys as well as qualitative evaluation by a Swedish brand council of 11 people, a number of brands are collated. The 300 top brands are awarded Superbrand status for 24 months.

Context

The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.

Sector : Media

The word "toast," meaning a wish of good health, started in ancient Rome, Italy. It was given the name when a piece of toasted bread was dropped into wine.

Region : Europe

Advertising directed at children in the USA, is estimated at over $15 billion annually – about 2.5 times more than what it was in 1992.

Sector : Marketing and PR

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