MindShare France wins Kraft Foods account

18/10/2004

MindShare has won the Kraft Foods account in France after a pitch against Starcom and Carat, the incumbent agency.

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MindShare has won the Kraft Foods account in France after a pitch against Starcom and Carat, the incumbent agency. In France, Kraft Foods has a leading position in the food and drinks sector and the account was worth €64 million last year.

tagged as:

, Europe, Food

Context

Ford now names their vehicle colors after delicious foods, including crème brulee, dark cherry and orange frost.

Sector : Food

Every person in the Netherlands owns a bike. There are twice as much bikes as cars in the country.

Region : Europe

J. L. Kraft started selling cheese from a horse-drawn wagon in 1903.

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