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Mindshare at Ten
01/05/2008
Campaign magazine looks at Mindshare's 10 years of business so far and comments on our recent announcement of an agency restructure.
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Read the full article in Campaign below.
It'a a brave thing to do. We could happily just sit here and make reasonable money but [we] are saying no to that. We want the spirit to continue and to avoid becoming big, boring dinosaurs.
Marco Rimini, Head of Communications Planning
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Context
The USA has 161,000,000 personal computers, that’s more than the next 7 countries combined. Japan, Germany, China, United Kingdom, South Korea, France, and Canada have a combined total of 157,865,000.
HSBC has over 125 million customers around the world across its 4 Customer Groups:
1. Personal Financial Services
2. Commercial Banking
3. Corporate, Investment Banking and Markets and
4. Private Banking
In the USA, research-based pharmaceutical industry spends more on marketing and administration than it does on research and development.
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