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Norm has worked in interactive marketing since 1988 in the US & Europe starting with
Andersen Consulting (now Accenture) where he worked on one of the firm's first
interactive initiatives with Apple. In 1996 he joined Modem Media to manage AT&T's
1996 Olympics interactive effort and moved to London in 1997 to open Modem's first
network office.

From 1997 to 2002 he served as Client Services Director for Modem's
European clients growing from just two staff to one of the largest independent
interactive agencies in the UK. From 2003 to 2004, Norm served as Modem Media's
Global Relationship Lead on HP, managing teams in San Francisco, London, and
Singapore and implemented Modem's first global account management model.

In October 2004 he became MD of Modem Media Europe growing the business by over
60%. Most recently Norm was named President of Digitas London, a new digital
agency born out of Modem Media's acquisition by Publicis Group in early 2007.

Nick Waters, CEO MindShare EMEA says 'Norm is a proven market leader. He has a
great depth of knowledge and experience in digital marketing, and an array of
communication skills. Working closely with Rob his expertise will accelerate our ability
to offer integrated digital marketing solutions to our clients.'

Norm Johnston comments, 'MindShare is one of the most admired global media
companies with a first class client list, a strong management team and a brilliant digital
capability. MindShare Interaction has very ambitious plans in EMEA and I am
delighted to join a team that is committed to building the benchmark for integrated
digital services.'

Johnston will share responsibilities with Noss as Joint CEO MindShare Interaction
EMEA with Noss's remit to drive digital leadership across a range of key clients and
ensure that MindShare manages the smooth transition to a truly digital agency.
Responding to the move Noss says, 'I am extremely proud of what we have achieved
over the last ten years in the interactive space. MindShare Interaction EMEA is
growing rapidly and therefore we've evolved our structure to capitalise on the stunning
opportunities for growth.

Commenting on the move, Nick Waters says, 'Rob has played an outstanding role in
leading our interactive offering in EMEA. We will combine his expertise with the
insights of Norm to ensure we keep our clients ahead of developments in digital
marketing. Together, Rob and Norm will offer integrated offline/online solutions as we
deploy the best digital talent to provide overall leadership to our clients.'

For further press information, please contact
Ailsa Lochrie
Marketing Director
Tel: 0207 969 4211
Email: ailsa.lochrie@mindshareworld.com

Read an interview in Campaign below.

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