MindShare MENA triumph at MENA Cristal Awards

18/02/2008

MindShare MENA triumphed at the recent MENA Cristal Awards ceremony held on Feb 11-14, 2008.

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MENA Cristal Awards MindShare won the lion's share (50%) of the Media Awards for the following campaigns:

Nestle Coffee Mate by mediaINSIGHT Dubai - won the Food & Mass Consumption Products Award, and the Media Grand Prix Award.

Zain by MindShare Kuwait - won the Product Launch Award

Nando's Chicken by MindShare Lebanon - won the Services Award

Context

Nestle produced 1,850 real chocolate bars for the film "Charlie and the Chocolate Factory". According to Warner Bros, a special walk-in trailer was purchased just to hold the chocolate bars.

On average, the American household consumes six pounds of peanut butter annually.

Sector : Food

The United Arab Emirates population has an unnatural sex distribution, consisting of more than twice the number of males than females.

Region : Middle East And Africa

In 1960, alcohol consumption in Italy was 16.6 litres consumed per person. By 2003, this had decreased dramatically, to 8 litres consumed per person.

Sector : Drinks

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